• The List

    The Southern Growth Studio has clients in a variety of industries. Some people, we discovered, love lists. In their honor, we present this full list of every service we have rendered since opening the Studio.

    Interactive Marketing

    • Social Media Marketing: facebook.com, bebo.com, ning.com, twitter.com, myspace.com, ning.com, linkedin.com, youtube.com, secondlife.com, more.
    • Google AdWord campaign
    • Podcast
    • Web site design, copy, development, updates
    • Viral campaigns: RSS feeds, syndicated links and other means of user-shared content distribution
    • Search engine optimization
    • E-mail campaigns—plan, design and write, manage
    • Banner Ads
    • Web tracking and reporting
    • Web video
    • Product-based or event-based microsites
    • Interactive presentations, annual reports, and interactive games
    • Flash-based product demos and tutorials
    • Interactive diagrams with audio and video highlights, amplified visuals

    To Top

    User Experience, Usability, and Interaction Design

    • Interface designs for software products
    • Interactive style guide for software products
    • Usability audits and testing
    • User experience testing of software products and Web sites
    • Best practice consulting
    • Information design on product interfaces
    • Information architecture
    • Wire framing
    • User case and user flow diagrams
    • Content inventories
    • Personas
    • User preference testing
    • Client workshops
    • Lab and focus group intensive research
    • Surveys, interviews, and polls

    To Top

    Product Marketing, Management, and Strategy

    • Product naming
    • Product branding
    • Product competitive research
    • Product-based market sizing
    • Market validation study
    • Product launch strategy and marketing plans
    • Business case for product concepts
    • Consulting with product managers
    • Price modeling
    • Product concept and prototype testing with user focus and test groups
    • Product launch strategy and marketing plan
    • Product sheets, brochures, product-based Web sites
    • Product promotion
    • Package design

    To Top

    Public Relations

    • Press releases and media advisories
    • Case studies and testimonial creation
    • Articles
    • Book, booklets, pamphlets
    • Speakers placement
    • Issues management
    • Community relations
    • Media relations and training
    • Internal communications
    • Investor communications
    • Viral PR—blogging, forums, seeding on social media, etc.

    To Top

    New Product Innovations

    • Big Dig Market Study
    • Size new product or service opportunities
    • Business Case and business planning
    • Study a new line of business
    • Focus groups, interviews, field and ethnographic research
    • Naming, branding, usability, and design
    • Interface style guide for product suites (including icons, colors, etc.)
    • Wireframes/user flow diagrams
    • Test prototypes with surveys, live testing, interactive sessions
    • Market research, validation, insight generation
    • Ideation sessions
    • Craft innovation process
    • Pitch materials for investors or stakeholders

    To Top

    Sales Support Marketing

    • Sales support materials and training
    • Interactive product demos
    • Business case documents, market assessments
    • Consulting and coaching of sales process
    • Upsell planning
    • Surveys—client satisfaction and issues management
    • Customer relationship management strategy
    • Extranet with downloads and sales knowledge base

    To Top

    Advertising—Corporate, Brand, Product

    • Direct mail campaign planning and writing
    • E-mail
    • Trade advertising
    • Non-traditional advertising
    • Fax blasts
    • Interactive advertising
    • Outdoor
    • Television
    • Radio and satellite radio

    To Top

    Conferences and Events

    • Theme development
    • Event planning
    • General session agenda development and conceptual framework
    • Campaign design
    • Web site design, development, and updating
    • E-mail campaign
    • Postcard and direct mail campaigns
    • Gifts
    • Signage
    • Power Point template design
    • Book speakers, panelists, and special guests
    • Overall conference management
    • Program and printed materials
    • Booth design
    • Sponsorship planning
    • Public relations/media relations
    • Record sessions
    • Audio visuals
    • Participant communication
    • Follow-up survey

    To Top

    Marketing Research

    • Big Dig studies
    • Market validation studies
    • Business plan and strategy creation
    • Industry digests
    • Focus groups
    • Business cases for possible markets or new products
    • Competitive research and analysis
    • Market sizing
    • Trend identification

    To Top

    Branding

    • Positioning strategy
    • Logo creation
    • Brand materials design
    • Naming
    • Brand articulation
    • Style guides
    • Formatting
    • Editing

    To Top

    Misc. Services

    • E-Card application and design
    • Poster design
    • Product design
    • Video services
    • Photography services
    • Media buying
    • Print quality oversight
    • Vet investor opportunities
    • Business development consulting
    • Illustration
    • Craft investor roadshows
    • Innovation consulting

    To Top

© Southern Growth Studio. All rights reserved.

Ready to grow? Email aquavita@southerngrowthstudio.com