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Advanced Market Sense
Studio Strategy and ResearchStrategy Products, Studies, Reports, and Services
The Big Dig
In a slow-growing market or stuck in a commodity-based business where margins are too thin? Are competitive pressures eating your lunch and bottom line? Not sure how to launch a new product or a new version of an old product with the assured success? Southern Growth Studio cures this ailment with our Big Dig study.
A comprehensive analysis of your industry, competitors, and customers, this in-depth analysis uncovers new business opportunities and optimizes your position in the market. Here we examine where your company is in the market today and charts a tangible strategy for growth. In many cases, the recommendations mean changing elements of the industry playing field to win a clear market advantage. The Big Dig equips you with a strategy backed by rigorous market research and a comprehensive tactical plan.
This study specifically answers: How big is the market and what are the opportunities for your product or service? How saturated is the current market? What is the profile of your ideal buyer? Are you selling the products at the right price point? How are competitors selling similar products? How do customers feel about your product? Why will customers buy from you over the competitors? What does your brand mean to them? Do customers/prospects perceive you the same way you perceive yourself? How big are each of your target markets and how should they be prioritized?
Sweet-Spot Pricing Analysis
Discerning the ideal price point and price structure for your product or service is one of the toughest challenges your business will face. Legacy, competitive, and random pricing are common approaches that lack strategic context. By assessing the actual value of your product or service to your prospects and customers, researching direct and indirect competitors, and modeling both penetration and skimming price schemas, the Southern Growth Studio assess what the market will bear– and whether it is more lucrative to adopt a premium or value pricing strategy.
Growth Analysis
What’s it Really Worth?—Brand Value Snapshot
Brands can be valued. Find out exactly how much your brand is worth with our proprietary approach to brand valuation that uses financial modeling and forecasting for a precise measurement of your brand’s worth – and more importantly – its potential for growth in the market.
On Target Business Plan
So, you’ve got an idea for a product or business? What makes you different from others in your industry? How big is your market? Who specifically is your buyer? How will you reach them? What is your business model? We will create a business plan that arms you with detailed market research and analysis and serves as a strategic plan for growth. Southern Growth Studio will help your company tell a compelling story, answering the critical questions asked by investors, partners, and the press.
Good Buy? Investment Analysis
Ideas are a dime a dozen. Do your due diligence on a market opportunity before making an investment in a new or growing company. With this analysis, Southern Growth Studio helps investors vet deals by objectively validating and sizing the market. Using micro and macro-economic data, field research, and competitive analysis, the Studio will tell you with an unbiased report what the true market opportunity is for the investment venture in question.
Employee-At-Risk? Team Loyalty Analysis
Is your company’s intellectual capital walking out the door with each skilled employee? With in-depth analysis, Southern Growth Studio will help you discover if, where, and why some of your best people may be looking elsewhere. We also provide best practices for building an inspiring company culture that helps retain key talent.
New Market Validation
Considering the introduction of a new product into the market or expansion of your service into a new territory? Southern Growth Studio validates such opportunities by analyzing the industry, the competitive landscape, demographics and psychographics of prospects and creates forecasts testing multiple business models. The study determines if the prospective venture is worth pursuing. If the market opportunity is valid, we offer insightful recommendations for launch.
This study specifically answers: How big is the market? Is there anything out there like this? What is this product’s competitive advantage? What is the best business model and pricing strategy? If there is an opportunity, what is the ROI? How should this product or service be positioned in the market for the most advantageous launch and adoption?
New Market Mapping
Thinking of selling your existing product or service in new markets but not sure which one is the most profitable? This pragmatic study uses proprietary algorithms to weight and normalize the industry drivers and nuances of each market. Marketing, after all, is all about setting your sights on the right target. Make sure you use the right map for your business.
Customer Research
Where’s Our Real Strength?—Value Perception Map
How do your customers feel your product or service? What aspect of the experience delivers the most value? What threats or shortcomings do they perceive? A Southern Growth Studio version of strength-weakness finder for your business, this process uses a unique synthesis of the traditional SWOT analysis and Gallup’s StrengthsFinder to uncover your company’s Golden Thread in the eyes of your customer.
Customer-At-Risk?—Customer Loyalty Analysis
Nobody wins the price war. With increasing competition and markets being commoditized overnight, customer loyalty is becoming the rarest asset for most companies.
In this study, we pinpoint the type and percentage of customers that may be leaving your brand for another. As part of the analysis, we offer corrective measures to increase customer loyalty.
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Case Studies
The Southern Growth Studio makes innovation happen. Read these vignettes of the Growth Engine in action.
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