Sarah Donovan

As the Lead Consumer Anthropologist at Southern Growth Studio, Sarah draws on her diverse background to create ethnographic plans that focus on human-centered design and produce key insights for client growth and strategic direction.

While obtaining her Masters in Applied Anthropology, Sarah coordinated the launch of an after-school program for underserved youth at Shelby Farms Park, the largest urban park in the United States, while also evaluating the first year progress of a local farmer’s market set in the middle of one of the nation’s poorest food deserts. Her outstanding dedication to Memphis’ underserved communities earned Sarah the Engaged Service Award from the University of Memphis in 2013. After graduating, Sarah continued to exercise her coordinating and evaluative skills by overseeing the acquisition and execution of small balance loans as a member of the single counsel legal team for Freddie Mac.

As a lifelong Memphian, Sarah brings a robust gusto and unique sense of humor to the Southern Growth Studio team.