A Systems Approach to Creating an Innovation Funding Board

“Engineers don’t know how to size a market opportunity, that’s weird juju to them, so we provide resources to help them,” Wirkus adds. We have also begun a three-day Startup bootcamp that is focused on human-centered design. “The engineers get antsy when they have to deal with people rather than things for the first day-and-a-half.” After this immersion into the people-side empathy, a minimally viable product gets built.

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Five Keys to Successful Collaboration

“The key to successful commercialization is successful collaboration,” he claims. “Think of the conflicts, the stress, the negotiations—and imagine if you can streamline that process and make it even five percent better. It’s an emotional problem, not a rational one.”

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Keurig’s Journey into Connected Appliances

A brief history: Keuring was founded in 1990 by three MIT professors who thought there was a better way to make coffee. We miniaturized the process and made it more simple, personalized, and fast. Convenience is the hallmark of our brand. What we also discovered is that spouses may like their own flavors, so personalization is key to our equity.

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Role of Corporations Today

In March, we reached the point of no return, the point where most credible international scientists agree that damage will be unprecedented and relentless. As we have surpassed global CO2 concentrations at 400 Parts Per Million (PPM), let’s make this alarm a time for changing the purpose of business.

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Back to Basics: Elements in the Product Story

Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing.

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Give us Your Lions!

When we are assigned fretful, career-minded people to project teams we know that we must spend half of our time reorienting such people. Otherwise, the innovation project will implode under such fears as what will they think, can we give a preview to the VP of No, or how does this effect my bonus?

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