Before joining Southern Growth Studio as a Project Lead and Analyst, Josh Roberts spent 8 years learning the disciplines of advertising, public relations, and interactive media at Ogilvy in Los Angeles and archer>malmo in Memphis.
At Ogilvy, Josh’s clients included Intel, LG Electronics, and Giant Bicycle. Upon returning home to Memphis to work at archer>malmo, he focused on a client roster that included FedEx, Medtronic, and Verizon Wireless.
Josh’s time at Southern Growth Studio has focused on leading growth strategy and innovation projects for brands including St. Jude Children’s Research Hospital, Memphis College of Art, and Merck Consumer Care.
This work has led to clients making dramatic improvements in their brands, both in strategy and marketing, conceptual executions in goods and services, and in shifting interactions with customers from transactional to relationship-based.