Founded in 2015, Benefizz is a natural probiotic soda that is a lighter, more-drinkable alternative to acidic kombucha drinks. Made with 100% organic ingredients, each batch is infused with a living, probiotic culture and a mixture of lemons, figs, and other fruits added for flavoring. Benefizz represents the first of several products in a line of functional foods and supplements currently under development at Southern Growth Ventures.