• Case Study
  Eagle Capital Corporation

  The Challenge

  For years, Eagle Capital Corporation, an accounts receivable factoring company specializing in the transportation industry, succeeded on the strength of its customer service relationships. To ensure healthy revenue growth in the future, Eagle came to the Southern Growth Studio.

  The Work

  Assets

  • Logo Transformation | View
  • Web Site Transformation | View
  • Direct Mail | View
  • Micro Site | View
  • Podcast | Listen

  Southern Growth began with a Big Dig: a comprehensive study of Eagle’s business, its relationships with employees and clients, its position in the market, the size of the market, and an analysis of competitors.

  The Big Dig unearthed Eagle’s Golden Thread, the core values that tie its brand together: integrity, honesty, service. Eagle knew this already, but was not championing this position in the marketplace. Instead, Eagle’s public image did not distinguish itself from other factoring companies. These companies compete with low rates and big cash advances but deliver poor service, hidden fees, and impossible contracts. Southern Growth recommended Eagle differentiate itself by standing for its values and dependability in the marketplace, not fast money promises alone.

  The Studio launched a brand overhaul, updating Eagle’s image and voice—the logo, Web site, tagline, direct mail process flow, even each individual letter. Eagle President Joe Estess often advised clients about their business, so the Studio produced a podcast series to showcase Estess’s industry experience and honest financial know-how. The team also helped Eagle launch a free online service that helps truckers calculate their true costs—then steers them to Eagle for help if they don’t like their numbers.

  The Results

  With the new focus, Eagle stands out from the competition and attracts ideal clients. In the midst of an economic downturn, Eagle stands strong while many other factoring companies have failed. Celebrating their new focus, Eagle took steps on its own to automate and streamline the workflow for its customer service reps, increasing their efficiency. Proud to work at company that stands for integrity, Eagle employees helped Eagle be selected as one of the Best Places to Work in Mississippi by the Mississippi Business Journal in 2009.

  “Southern Growth Studio has been a true partner to us,” Estess said. “We’ve accomplished a lot together in our first year, and their professionalism and passion made the process fun. We look forward to a long relationship.”

  To Top

• Case Studies

  Learn from these examples. Read how the Southern Growth Studio transforms brands to attract more of the right kind of business.

  

  

  

  

© Southern Growth Studio. All rights reserved.

Ready to grow? Email aquavita@southerngrowthstudio.com